The world is getting smaller

Wow, now there are about 3.3 billion mobile phone subscribers in the world - half the population!

I finally read Naomi Klein's book 'No Logo' and I can't say that I was that impressed. Ok, it raises some interesting points, but in general I think the message is wrong. For example, if brands are so bad, how come Naomi Klein is using the same name to publish her new book and in the all the interviews she's giving to promote the book? Why not just use a random string as a personal name for each interview and book cover? It is of course because her name is a kind of 'stamp of approval'; people know her from before and that they like (or not like) what she writes. That is exactly what a logo, or brand, really is. A method of building a reputation economy where the same actors meet more than once. In other words, an economy where it makes sense to be nice and Tit-for-Tat wins.